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SOHO Capital #15-06
Letjen S Parman Kav 28
As a pre-launch brand initiative, we helped Yoforia to establish its early stage Brand Proposition. Tapping into the rise of the “third wave” coffee trend at that time, we created a temporary Yogurt shop that served the first-ever “Coffee” Yogurt. In collaborative effort with Martin Praja, we broke the record for the most visited Pop-Up Shop in 2016. The Pop-Up was visited by more than 50,000 unique visitors.
After the much hyped pop-up store, we launched the product TVC that has successfully helped Yoforia to elevate its market share in the modern channel.