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SOHO Capital #15-06
Letjen S Parman Kav 28
As a brand pre-launch initiative, we helped Yoforia to establish its’ early stage Brand Proposition. Tapping into the rise of “third wave” coffee trend at that time, we created an artisanal Yogurt shop that served the first ever “Coffee” Yogurt. We, in collaborative effort with Martin Praja , broke the record of the most visited Pop-Up Shop until 2016. The Pop-Up was visited by more than 50,000 unique visitors.
After the much hyped pop-up store, we launched the product TVC that has successfully helped Yoforia to elevate its’ market share in the modern channel.