Let us talk about
SOHO Capital #15-06
Letjen S Parman Kav 28
In the paint industry, Ramadan is seen as the most important celebration of the year as paint sales will peak during and before the Holy Month. We decided to steal the thunder from “big” competitors by owning one of the biggest e-commerce channels, Tokopedia. Based on religious insights, we created a joint campaign that puts emphasis on the joy of giving.
For every purchase of Taka Florance paint on Tokopedia, consumers will also donate one bucket of Taka Florance paint to a designated orphanage. The campaign was received well by the public with more than 200 participants. In the span of 4 weeks, we managed to successfully paint the orphanage brand new. Our action was also covered by more than 15 media outlets all across the nation, making it one of the most dearest Ramadan campaigns in the paint industry that year.