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SOHO Capital #15-06
Letjen S Parman Kav 28
After a string of successful Digital Campaigns, Taka Paints wanted to scale up their advertising into the realm of Television. In a very saturated market, we developed a Blue Ocean Strategy that still focuses on the hero product — the “Dazzling White”. We came up with the sticky product based USP, “Putih Bersih”, that was based on the company’s product formula. With this one single ad, we have successfully defined the product as a leader in “White” paint and differentiated the brand in a very impactful way.
The ad was generally well received by the public. After the premiere of the TVC, sales have spiked and the ad completed its goal of rejuvenating growth and belief from the distributors and the entire supply chain.