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SOHO Capital #15-06
Letjen S Parman Kav 28
Following their success, our client wanted to launch sweet lollipops — a new variant from previous their sour lollipops. The goal was to establish the new product on its own in a different category.
The ad established the new variant as an elevated version of the previous variant and has rejuvenated the Super Zuper Brand as a Branded House consisting of many exciting flavors.