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SOHO Capital #15-06
Letjen S Parman Kav 28
As complements to television airing, radio ads were used to provide a higher boost recall for listeners, especially in the young adolescent segment.
We solved this problem by exploiting Super Zuper’s sour taste that remains undefeated. With a fun and intriguing approach, we created an ad that successfully hit the target segment and succeeded in becoming one of the winners of 2018’s Citra Pariwara advertising event by winning a silver trophy.