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SOHO Capital #15-06
Letjen S Parman Kav 28
As a complement to television airing, radio ads were used to provide a higher boost recall for listeners. Especially on the young adolescent segment.
We solved this problem by exploiting the sour taste that cannot be defeated even by the most acidic realities of life. With a fun and intriguing approach, this ad is successfully hit the target segment succeeded in becoming one of the winners in 2018’s Citra Pariwara advertising event by winning a Silver Throphy.