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SOHO Capital #15-06
Letjen S Parman Kav 28
Taking advantage of the popularity in the children segment, client wanted to extend the market to the teenage segment. We responded by deep diving into their everyday language.
We have successfully used beatboxing as key sound to attract teenagers, where Split plays its part in making these actions more enjoyable. After the TVC had aired, the sales spiked for more than 100%.