Let us talk about
SOHO Capital #15-06
Letjen S Parman Kav 28
Taking advantage of the product’s popularity among children, the client wanted to extend the product to adolescents. We responded by deep diving into the everyday language of teenagers.
We have successfully used beatboxing as a key sound to attract teenagers, where Split plays its part in the music more enjoyable. After the TVC had aired, sales spiked up to more than 100%.