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SOHO Capital #15-06
Letjen S Parman Kav 28
Realfood, as one of Indonesia’s fastest growing Beauty Brand, challenged us to express their brand manifesto into reality. Answering the brief, we developed a fresh proposition that encapsulated the very essence of Realfood. Their credo, #HidupMelawanWaktu, was born and used as the main idea of the activation. The 4-days spectacle titled “Beauty Feast” featured a dazzling 8 meters flower wall, a culinary experience by Andrian Iskak (A culinary maestro from the renowned, Namaaz Dining), and the crowd favorite, The Talking Mirrors, that took the audience to a self reflection journey.
The event was attended by countless public figures as well as fashion and beauty bloggers, internet personalities and VIP consumers. Our flower wall became an internet pandemonium overnight, while the event attracted more than 50,000 visitors and achieved more than 100% of the Sales Target.