Start Firm

To commemorate Mother’s Day, Purbasari wants to get closer to consumers by inspiring the target market through social media. We manage this challenge by creating a short video that tells about the significance of struggles and sacrifices a mother made.

Finish WOW

By the end of the campaign, we have managed to get more than 300,000 organic views from multiple channels and achieved something bigger than just a massive awareness, we WOW-ed the heart of the consumers.