Start Firm

To commemorate Mother’s Day, Purbasari wanted to get closer to consumers by inspiring the target market through social media. We did this by creating a short video that showcases the struggles and sacrifices a mother makes.

Play Video

Finish WOW

By the end of the campaign, we have managed to get more than 300,000 organic views from multiple channels and achieved something bigger than just a massive awareness, we WOW-ed the heart of Purbasari’s consumers.