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SOHO Capital #15-06
Letjen S Parman Kav 28
To commemorate Mother’s Day, Purbasari wanted to get closer to consumers by inspiring the target market through social media. We did this by creating a short video that showcases the struggles and sacrifices a mother makes.
By the end of the campaign, we have managed to get more than 300,000 organic views from multiple channels and achieved something bigger than just a massive awareness, we WOW-ed the heart of Purbasari’s consumers.