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Pino Sorbetto is a new product extension of the Pino brand by Indonesia’s leading confectionery company, UNIFAM. It is the top of mind brand in its category, being in the market for more than a decade. The agency was tasked to create a product extension TVC that extends its strong positioning without eliminating the creative device nor the value of the company’s previous TVC.

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We created the punchline “Segar Segar Lembut” to further highlight the taste profile and the aftertaste of the product. We also generated the phrase “Simpanan Ibu” to utilize it as a device to remind and re-trigger the previous successful TVC by introducing “Simpanan Baru” as the main storyline.