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SOHO Capital #15-06
Letjen S Parman Kav 28
Pino Sorbetto is a new product extension from the Pino brand by Indonesia’s leading confectionary company, UNIFAM. It is the top of mind brand in its category, being in the market for more than 1 decade. The agency was tasked to create a product extension TVC that extends its’ strong positioning without eliminating the creative device of the previous communications.
We created the punchline “Segar Segar Lembut” to further highlight the taste profile and the aftertaste of the product. We also secured “Simpanan Ibu” as a device to remind and re-trigger the previous successful TVC by introducing the “Simpanan Baru” as the main storyline.