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SOHO Capital #15-06
Letjen S Parman Kav 28
Pino Sorbetto is a new product extension of the Pino brand by Indonesia’s leading confectionery company, UNIFAM. It is the top of mind brand in its category, being in the market for more than a decade. The agency was tasked to create a product extension TVC that extends its strong positioning without eliminating the creative device nor the value of the company’s previous TVC.
We created the punchline “Segar Segar Lembut” to further highlight the taste profile and the aftertaste of the product. We also generated the phrase “Simpanan Ibu” to utilize it as a device to remind and re-trigger the previous successful TVC by introducing “Simpanan Baru” as the main storyline.