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SOHO Capital #15-06
Letjen S Parman Kav 28
Milkita is known as a Candy Brand that has a high concentration of pure milk. Since Milkita Kental Manis’ products have a high content of pure milk, the client wanted the brand to emphasize its milk ingredient, challenging the public opinion about condensed milk.
Moms want the best for their kids, and the #instamom era has created new needs for mothers to be seen as #supermoms who give the best to their kids. Thus, We created the punchy slogan“Susunya Lebih Gurih” that amplifies the quality of milk inside Milkita Kental Manis’ products.