Lazery - Chewy Fruity Yogurty candy

Start Firm

As one of the most famous 90’s candies, Lazery still has a low awareness of end-consumers. Moreover, the brand was merely recognized as Sugus’ replacement.

Finish WOW

A striking animation combined with a new catchy brand-defining jingle successfully painted Lazery as a fully enjoyable product to utilized escape boredom.
Its social media activities reached a 40% engagement rate, a Youtube ad with a 43% View Rate (59% higher than food industry average), and a CTR 97% higher than average.