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SOHO Capital #15-06
Letjen S Parman Kav 28
As one of the most famous 90’s candies, Lazery still has a low awareness of end-consumers. Moreover, the brand was merely recognized as Sugus’ replacement.
A striking animation combined with a new catchy brand-defining jingle successfully painted Lazery as a fully enjoyable product to utilized escape boredom.
Its social media activities reached a 40% engagement rate, a Youtube ad with a 43% View Rate (59% higher than food industry average), and a CTR 97% higher than average.