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SOHO Capital #15-06
Letjen S Parman Kav 28
Joss C-1000 is a powerful Vitamin C that is sold at an affordable price. Our strategy was to convince consumers that Joss C-1000 serves the very essence of Vitamin C without the extra burden of buying “the bottle” that comes with purchasing vitamins. “Kalau bisa beli biangnya, ngapain beli botolnya?”
This way, we killed two birds with one stone by leveraging the product’s most powerful feature while clearly stating that our product doesn’t come with the baggage of buying the expensive bottle — Value and power combined.