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SOHO Capital #15-06
Letjen S Parman Kav 28
As a challenger in the a tight male grooming market, WOW positioned BASK to play with its strength. Tapping in with the rise of local pride and locally owned products, the idea of #LokalGanteng was born. We penetrated the target using Jurus #LokalGanteng through end-to-end Digital Activation on Socials and in cooperation with Bukalapak.
Involving Asia Youtube’s King – Atta Halilintar, we managed to flood our BukaLapak’s store with orders in the first week of launch. We have also created an online disruption with our #LokalGanteng movement where the audiences could submit and show off their “Jurus #LokalGanteng”.