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SOHO Capital #15-06
Letjen S Parman Kav 28
To commemorate Father’s Day, our client requested a tactical campaign that could leverage the Love Life message amongst Millennials. To rise to this challenge, Wow came up with a #7jambarengbokap campaign. Participants were invited to create a video to show their intimate moments with their fathers for 7 hours a week.
Within 2 weeks, this campaign resulted in more than 3500 hours of intimate moments between children and their fathers from around 500 participants and had reshaped togetherness between them.